Team

Chief Architect of Trust

Nivea Heluey

Building trust isn’t just Nivea’s job; it’s her calling. Armed with a PhD in Strategic Communication and a passion for unraveling the complexities of trust in the business world, Nivea leads NLabs with both heart and strategy. From Dubai’s dynamic business scene, she’s guided countless brands through the intricate dance of trust and reputation. When she’s not deep in research or consulting, you’ll find her exploring the latest in AI ethics or diving into a good book, always pushing the boundaries of what trust can do.

Trust Navigator

Ricardo Graça

Ricardo is the creative force who knows how to turn simple content into compelling narratives. With a Master’s in Corporate Communication and a knack for storytelling, he’s the bridge between cultures and industries, making complex ideas resonate with audiences worldwide. From the vibrant streets of Brazil, Ricardo crafts ‘TRUST GAMES’ that aren’t just innovative—they’re game-changers in how companies build lasting connections with their audiences. When he’s not shaping stories, he’s probably brewing the perfect cup of coffee, because every great idea starts with one.

Data Alchemist

Carlos Houaira

Carlos turns numbers into narratives. With a Ph.D. in Statistics and a humanistic approach to data, he’s not just about the numbers—he’s about the stories they tell. Carlos helps companies navigate market trends with insights that feel almost magical, transforming raw data into deep connections between businesses and their audiences. His work is more than research; it’s about creating trust through understanding, making him the go-to for any brand looking to truly know its market.

Communication Maestro

Marina Domingos

Marina is the go-to expert when it comes to mastering the art of communication. With a Master’s in Communication and Society and a career that spans radio, TV, and digital media, she knows how to make a message sing. Whether she’s training the next generation of media professionals or managing social media strategies, Marina brings a wealth of experience and a fresh perspective to every project. When she’s not shaping minds in the classroom, she’s likely exploring the latest trends in media and politics, always one step ahead in the game.

Trust Builder

Guilherme Fadel

Guilherme is all about building bridges of trust. With a background in Advertising and a passion for empowering others, especially Brazilians, he’s dedicated to providing the tools and knowledge people need to make informed decisions. Guilherme sees trust as the cornerstone of any successful business and works tirelessly at NLabs to ensure that everyone has access to the insights they need to choose wisely. Off the clock, he’s probably dreaming up new ways to make trust the center of every business relationship.

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