TrustMedia
Immersion – Media Literacy
Developing critical reading skills and media literacy is essential in the digital environment. Texts come in a variety of formats and levels of complexity, requiring readers to integrate information from different sources and assess the reliability of each. According to studies by Kiili et al. (2022) and Tarchi & Mason (2020), many readers, especially adolescents and young adults, still exhibit significant gaps in their ability to critically engage with digital content. This directly impacts their capacity to make well-informed decisions and to participate as informed and responsible citizens. In this context, media literacy emerges as a fundamental pillar to empower individuals to navigate this landscape of constant information flow safely and critically.
General Objectives
The immersion in “Media Literacy” aims to develop the critical skills necessary for reading and interpreting information in the digital environment. The goal is to equip participants with techniques that enable a critical analysis of new media, promoting the ethical and responsible use of these tools in daily life and educational settings.
Specific Objectives
- Train specialists in the critical use of new digital media;
- Introduce tools and methods for fact-checking, assessing source credibility, and identifying fake news;
- Discuss the importance of media literacy as an essential factor for social trust and the strengthening of democratic institutions;
- Address the use of artificial intelligence and its ethical implications in the production and dissemination of digital content and the development of social trust.
1) New Media and Reading in the Digital Environment
Discussion on the role of New Media and Communication Technologies. Presentation of key technologies of the new generation. Introduction to digital reading concepts related to New Media.
2) Ethics and Transparency in the Use of Artificial Intelligence for Social Trust
How can artificial intelligence tools be used ethically? Trust is the glue that holds society together. Establishing foundations for transparency and building social trust in the digital environment.
3) Media Literacy Techniques for Practical Use
Can you identify fake news? Strategies for detecting false news, the use of Artificial Intelligence, Fact-Checking, deepfake detection, and disinformation campaigns.
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